"We are looking to break into the adult use cannabis vape pen market with a product that is truly differentiated. This will be our first entrant into the segment and we need a product that will have a clear point of difference for consumers and dispensary owners alike."
We started with the strategy.
To deliver a pen that will truly stand out in a crowded segment we would need a clear product point of difference, and brand position. That’s how we landed on the concept of evolution-raising the bar for the vape industry through unique product attributes.
From that strategic starting point, we developed a brand name, a visual identity, and then the structural packaging design. The final product truly married the art and science of product design.
“There isn’t anything like this product on the market today. The Canna Banana team really took the brief to heart and delivered on the promise of breakthrough strategic thinking.”